Switzerland.
Great Since 1291.
The legendary cap might be back.
After Guy Parmelin's appearance, we're exploring whether a limited first edition of the "Switzerland. Great Since 1291." cap is possible.
Keep me informed
Join the waiting list
Quality craftsmanship
Premium embroidery. Timeless design.
The cap follows the well-known design and is produced with high-quality embroidery and careful finishing. The goal isn't a throwaway fan item, but a cap you'll still enjoy wearing years later.
First Edition
Limited first run planned
No mass production. No preorder stock.
If a reissue becomes possible, we'll start with a limited first edition. The exact quantity will only be set after clarifying things with Presence Switzerland and evaluating demand. Waiting-list members will be informed first.
Why now?
The cap was originally produced by Presence Switzerland and distributed as a fan item or gift through Swiss representations.
After the recent stadium moment with Guy Parmelin, interest is back. We're exploring whether a reissue is possible — nothing more, nothing less.
- 2017–2018
Presence Switzerland produces the cap as an official fan item.
- 2026
Guy Parmelin wears the cap at the World Cup match.
- Today
Together with Presence Switzerland we're exploring a possible reissue.
- You
You join the non-binding waiting list.
How it works
You sign up
Non-binding. Just your e-mail.
We clarify
Checking the reissue with Presence Switzerland.
Waiting list first
If possible, you'll be the first to know.
First Edition
Launch with a limited first edition.
FAQ
Can I already buy the cap?+
No. We're only collecting non-binding interest right now.
Is this official from Presence Switzerland?+
Not yet. We're exploring whether a reissue is possible and are in contact with Presence Switzerland.
Why only a waiting list?+
Before anything is produced we want to understand demand and confirm with Presence Switzerland that a reissue is possible.
Does the waiting list cost anything?+
No.
How many caps will there be?+
Still open. If a reissue happens, a limited first edition is planned. Further editions would only follow if demand, quality and legal feasibility line up.
When would the cap be available?+
It depends on the clarification and production. The waiting list will be informed first.